harkins
Harkins Theatres is an American movie theater chain with locations throughout the Southwestern United States.
Year
2020
challenges
The key challenge for Harkins was to solve previous user issues with booking tickets and improving the look and feel overall of the total experience when navigating the application.
roles
user research
user experience
visual design
solutions
With user research and competitor analysis, we came up with an innovative approach when it comes to booking a showing. We designed a user journey that is effective and pleasing from selecting a theatre to choosing your seat in a seamless experience. The dark user interface allows the visuals to speak for itself providing contrast to see the attention to detail throughout.
